The idea to establish the Association of Advertising Agencies of Nigeria by Oloye Dotun Okubanjo started in 1970, after consultations with fellows of like minds, the maiden formal meeting took place in June, 1971 under the Chairmanship of the then Mr. Dotun Okubanjo.

Those who were also at the meeting were Leye Adedoyin,  Biodun Sanwo,  Late Chief Olu Adekoya and Late Banjo Solaru.  This meeting took some far-reaching decisions, which included a decision to intimate various ministries and government agencies of the coming into being of the association.  At that meeting, it was agreed that when reference is made to Advertising Agencies, it should be taken to mean all organizations with facilities for originating creative advertising and media planning services.